When sites report the latest trends, there are usually massive spikes in traffic. For some weeks or even months, such sites enjoy massive traffic due to that story. However, this traffic begins to fade with time because the hype dies down. This throws you into the task of having to constantly keep up your content to avoid the massive plummet. However, there’s a solution to this problem.
The solution: Evergreen content.
When something is evergreen, it can constantly retain its freshness and relevance. Evergreen trees retain their green leaves all year round, regardless of the season and temperature. So, evergreen content is simply content that retains its appeal, freshness and relevance long after being posted. This type of content usually deals with topics relevant to readers regardless of the season and news cycle.